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Hi, I'm Shraddha.

I’m a UX designer. I always try to understand the "why" behind everything that I do, both in design and in life.

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RECENT PROJECTS

Kula - A collaborative co-creation Platform

A platform to bridge the gap between the rural artisans and the market with the help of designers through a collaborative platform.

UI/UX Design

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User research

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Urban Company - Redesign

This is a usability-driven project. Usability tests were conducted and analyzed. The redesign focuses on improving the efficiency and learnability of the application

Usability

UX Design

Triplanner App

A platform to enhance and improve the planning of a trip with friends. Exploring and creating shared experiences of itinerary planning and bookings. 

UI/UX Design

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Heritage brochure with AR

This brochure provides a visual information to the heritage city of Sibsagar in Assam, with elements of the Assamese culture and history.

Visual Design

Interaction Design

VR Experience for Rail Project

The research was done as a part of my summer internship at 3M India Limited.  The study is about enhancing VR experience for the stakeholders and building scenarios for user interactions in VR.

Experience Design

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FREELANCE WORKS

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Tea Tales

Logo and packaging design of a local tea brand.

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Eros Creation

Branding and Identity design of the brand.

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Cup O' Joe

Cafeteria stand-alone food ordering app.

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Motel Identity Design

Branding and Identity design of a motel.

ABOUT ME

Designer and architect from Assam. Currently pursuing M.Des from IIT-Delhi.

My journey started in Assam, and these past years have been incredible. From being an engineering aspirant to pursuing architecture to studying as a design student, my experiences have taught me to be open and adjustable to change and new perspectives.

I completed Bachelor of Architecture from MNIT, Jaipur and graduated in 2018. Before pursuing M.Des, I worked as a Visual Designer at Orange Oranges Technologies, Canada for a year. I was responsible for managing a team of 2 interns. I worked on projects like website design, identity design, POS system design, poster design, booklet design and illustrations, flyer & banner designs, social media handling, etc. Prior to that, I also worked as a Graphic designer and Architect at 727 Architect.

 

I approach design with a focus on people, establishing empathy for people on both sides, the one who makes, and the one who uses the product. My Design practice combines design thinking, user research, wireframing, interaction, visual design, prototyping, user testing, etc. to focus on the user.

Born in the northeastern part of India, I have always had a genuine desire for development, inclusion, and empathy with the communities to which I belong. I like to go out into nature and experience its beauty and weirdness. I am a critical thinker and have interests beyond design; when I am not involved in designing, I enjoy reading books, doodling, painting and cooking.

Let's get in touch.

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