Hi, I'm Shraddha.
I’m an Experience Designer who thrives on understanding the why behind every detail. I love crafting stories that bring clarity and meaning to both design and life.
RECENT PROJECTS
Urban Company - Redesign
Led a usability-driven redesign project using neurophysiological tests to analyse user behaviour. Focused on enhancing the application's efficiency and learnability for an optimised user experience.
Usability
UX Design
Triplanner App
A platform to enhance and improve the planning of a trip with friends. Exploring and creating shared experiences of itinerary planning and bookings.
UI/UX Design
Kula - A collaborative co-creation Platform
Designed a co-creative platform connecting rural artisans with designers to bridge market gaps. Empowered artisans to preserve their craft while fostering sustainable growth and creativity.
UI/UX Design
User research
Heritage Unfolded
Designed an interactive heritage brochure for Sibsagar, Assam, blending visual storytelling with elements of Assamese culture. Integrated AR features to enhance user engagement and create a lasting souvenir experience.
Visual Design
Interaction Design
Immersive Innovation
Conducted research at 3M India to enhance VR experiences for a rail project, showcasing 3M materials and their real-life applications. Designed user journeys to engage stakeholders and demonstrate product value in immersive environments.
Experience Design
FREELANCE WORKS
ABOUT ME
From Architecture to Digital Design:
A Journey of Evolving Perspectives
My journey started in Assam, and these past years have been incredible. From being an engineering aspirant to pursuing architecture to studying as a design student, my experiences have taught me to be open and adjustable to change and new perspectives.
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I completed Bachelor of Architecture from MNIT, Jaipur and graduated in 2018. Before pursuing M.Des, I worked as a Visual Designer at Orange Oranges Technologies, Canada for a year. I was responsible for managing a team of 2 interns. I worked on projects like website design, identity design, POS system design, poster design, booklet design and illustrations, flyer & banner designs, social media handling, etc. Prior to that, I also worked as a Graphic designer and Architect at 727 Architect.
I approach design with a focus on people, establishing empathy for people on both sides, the one who makes, and the one who uses the product. My Design practice combines design thinking, user research, wireframing, interaction, visual design, prototyping, user testing, etc. to focus on the user.
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Born in the northeastern part of India, I have always had a genuine desire for development, inclusion, and empathy with the communities to which I belong. I like to go out into nature and experience its beauty and weirdness. I am a critical thinker and have interests beyond design; when I am not involved in designing, I enjoy reading books, doodling, painting and cooking.
